Reform Center video series: Medicaid
From 2012 to 2019, Medicaid enrollment is projected to grow by 9-15M lives (16-26%). By the end of the period, managed Medicaid is expected to cover ~80% of enrollees.
Medicaid enrollees exhibit a diverse set of consumer behaviors and have important differences in brand preferences and how they seek information. Individuals newly eligible for Medicaid have a health profile similar to that of the commercially insured, and they are expected to be less expensive to manage than existing enrollees.