Medicaid Consumer Survey

Quantitative consumer insights about the current Medicaid population and potential new entrants to the program have been difficult to come by. To help address this gap, McKinsey surveyed more than 1,100 consumers across the United States in 2012, focusing on the following segments: current Medicaid members (both dual eligibles and non-dual enrollees), people who are currently eligible for Medicaid but not enrolled (“EBNEs”), and people who will be eligible for Medicaid beginning in 2014 (“new eligibles”). We also included some commercially-insured individuals to permit direct comparisons with them.

To ensure that the survey included a representative sample of respondents from each group, it was conducted both online and at shopping malls, and was administered in both English and Spanish. The results, weighted to reflect the age, gender, ethnicity, education, and income of each of the groups, revealed important insights about the current and future Medicaid population.