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Jenny Cordina


Jenny Cordina is a Partner in McKinsey’s Detroit office. Since joining, Jenny has focused on serving leading healthcare institutions (health insurers, providers, PBMs, and pharmacies) on strategic healthcare issues.  Key areas of focus including consumer-driven impact (e.g., customer experience, acquisition, retention, digital, pricing, consumerism, product differentiation), payor-provider pricing and collaboration, and performance transformation.  In her current role, she leads the Healthcare Systems and Services and Marketing & Sales JV, with particular focus on B2C opportunities.  

Jenny is a frequent and significant contributor to McKinsey's research initiatives, having designed and led McKinsey's Consumer Health Insights (CHI) research since 2006. Findings from this initiative provide healthcare organizations with deeper insight into consumer behavior and decision-making processes, which are leveraged to improve business performance. She has published several McKinsey Quarterly articles addressing the challenges and opportunities of applying consumer insights in the healthcare sector.

Prior to McKinsey, Jenny’s experience was primarily focused within the aerospace industry. Jenny received an MBA from Carnegie Mellon University and a BS in aerospace engineering from University of Minnesota-Twin Cities. Recent articles of Jenny’s include “Enabling Healthcare Consumerism” (McKinsey & Company, May 2017), “Understanding Consumer Preferences can Help Capture Value in the Individual Market” (McKinsey & Company, October 2016), and “How Tech-enabled Consumers are Reordering the Healthcare Landscape” (McKinsey & Company, April 2016).