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Elizabeth Jones

Consumer Knowledge Expert

Elizabeth Jones is the consumer knowledge expert in the Healthcare Systems and Services Practice in North America. She is responsible for conducting large-scale consumer surveys, including the Consumer Health Insights survey, Exchange Open Enrollment survey, Medicaid survey, Medicare Annual Enrollment survey, and Private Exchange Simulation survey.  She manages and executes overall research design, including questionnaire development, data collection, analyses, and report development.

Elizabeth works closely with payor and provider teams to leverage the practice’s survey data assets, as well as to design and execute ad hoc primary research to meet specific needs.  Recent topics include branding equity, pricing, product development, and website user testing.

Elizabeth received her bachelor of economics and journalism degree from the University of Michigan and her MBA from the Ross School of Business at the University of Michigan. Before joiningMcKinsey, she spent more than 25 years in market research, primarily in the healthcare and pharmaceutical sectors.