As the Affordable Care Act (ACA) third individual-market open enrollment period (OEP) came to a close in January, McKinsey’s Center for U.S. Health System Reform conducted its eighth national online survey to gather insights into how the individual-market and consumer behavior have evolved.
Topic Marketing & sales
New McKinsey research sheds light on why Hispanic enrollment rates continue to be low – and how these numbers could be improved.
In the post-reform era, payors will attempt to capture savings by creating limited networks with reduced reimbursement rates. To respond, health systems need a clear understanding—market by market—of their competitive advantages and of when, if, and how to trade price for volume.
This document discusses five strategies adopted by leading consumer companies to engage customers: customer experience and branding, channel excellence, risk management, consumer value management, and product design and innovation.
As consumers face more choice, complexity, and financial exposure for their healthcare in an increasingly uncertain world, what they are really seeking is peace of mind.
Most healthcare payors convert less than 10 percent of the customers who move to a new product class. There is substantial room for improvement.
Consumers are confused, concerned, and uncertain about their health insurance and financing needs. Companies should listen to them.